40
toilet golf
Skip itPrices mostly outside the sweet spot ($6.85–$12.78) — this niche doesn't clear our bar today.
Review moat
Incredible20.75avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Incredible12.3%search→purchase rate — share of searches ending in a sale
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Growth
Okay+3.0%90-day search growth — must beat 0% to launch
Avg price
Okay£9.15avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad79%top-5 click share — a locked-up shelf
Market size
Bad£27K£27K/yr · 24K searches
Price range
Bad£6.85–£12.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier