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tennis rackets
Worth a lookShows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Avg price
Incredible£31.77avg listing price — sweet spot $15–$100
Review moat
Great288.35avg incumbent reviews — the moat a new listing must climb
Price range
Great£5.63–£86.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Great+84.9%90-day search growth — must beat 0% to launch
Competition
Great30%top-5 click share — an open shelf
Market size
Good£463K£463K/yr · 718K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale