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subbuteo
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Great£18.10avg listing price — sweet spot $15–$100
Review moat
Great365.35avg incumbent reviews — the moat a new listing must climb
Price range
Great£5.34–£54.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Growth
Okay+11.3%90-day search growth — must beat 0% to launch
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Market size
Bad£64K£64K/yr · 148K searches
Brand share
Bad97%top-5 brand share — brand-locked demand