49
stopwatch
Skip itPricing outside the sweet spot ($7.20 avg) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,728.84avg incumbent reviews — the moat a new listing must climb
Market size
Okay£180K£180K/yr · 270K searches
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Price range
Okay£3.30–£20.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-0.4%90-day search growth — must beat 0% to launch
Avg price
Bad£7.20avg listing price — sweet spot $15–$100