55
stepper
Worth a lookShows a sweet-spot price point ($22.94 avg), but soft demand (-27.7% this quarter) keeps it on the watch list.
Avg price
Incredible£22.94avg listing price — sweet spot $15–$100
Returns
Great1.2%return rate — above 5% kills the launch gate
Price range
Great£8.36–£86.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£617K£617K/yr · 971K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good72%top-5 brand share — brands hold most of the demand
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,641.23avg incumbent reviews — the moat a new listing must climb
Growth
Bad-27.7%90-day search growth — must beat 0% to launch
Signals No Dominant Brand