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stairmaster
Skip itWeak search conversion (0.7%) — this niche doesn't clear our bar today.
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Avg price
Great£74.33avg listing price — sweet spot $15–$100
Returns
Great1.9%return rate — above 5% kills the launch gate
Brand share
Good67%top-5 brand share — brands hold most of the demand
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Price range
Okay£14.68–£272.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,346.16avg incumbent reviews — the moat a new listing must climb
Market size
Okay£140K£140K/yr · 265K searches
Growth
Bad-30.4%90-day search growth — must beat 0% to launch
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale