48
squat wedge
Skip itA small market ($50K/yr) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Review moat
Great175.1avg incumbent reviews — the moat a new listing must climb
Avg price
Great£17.55avg listing price — sweet spot $15–$100
Price range
Good£6.91–£35.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good68%top-5 brand share — brands hold most of the demand
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-14.9%90-day search growth — must beat 0% to launch
Market size
Bad£50K£50K/yr · 80K searches
Signals Low Review Barrier