50
soft tip darts
Worth a lookShows low returns (1.3%), but soft demand (-59.2% this quarter) keeps it on the watch list.
Returns
Great1.3%return rate — above 5% kills the launch gate
Competition
Great38%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good622.22avg incumbent reviews — the moat a new listing must climb
Brand share
Good63%top-5 brand share — brands hold most of the demand
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Price range
Okay£3.57–£23.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£10.92avg listing price — sweet spot $15–$100
Market size
Bad£39K£39K/yr · 79K searches
Growth
Bad-59.2%90-day search growth — must beat 0% to launch