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soft flask
Worth a lookShows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.0%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good595.4avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Brand share
Good70%top-5 brand share — brands hold most of the demand
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Price range
Good£2.71–£27.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+11.3%90-day search growth — must beat 0% to launch
Avg price
Okay£10.19avg listing price — sweet spot $15–$100
Market size
Okay£122K£122K/yr · 209K searches