40
sledge
Skip itSoft demand (-75.6% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great219.3avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great£15.54avg listing price — sweet spot $15–$100
Price range
Good£4.22–£26.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£190K£190K/yr · 704K searches
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Brand share
Bad96%top-5 brand share — brand-locked demand
Competition
Bad89%top-5 click share — a locked-up shelf
Growth
Bad-75.6%90-day search growth — must beat 0% to launch
Signals Low Review Barrier