40
ski wax kit
Skip itSoft demand (-86.8% this quarter) — this niche doesn't clear our bar today.
Avg price
Great£49.67avg listing price — sweet spot $15–$100
Returns
Great1.2%return rate — above 5% kills the launch gate
Price range
Great£18.31–£112.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great398.67avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Market size
Bad£29K£29K/yr · 22K searches
Growth
Bad-86.8%90-day search growth — must beat 0% to launch