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ski shin guards
Skip itSoft demand (-95.9% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Brand share
Good61%top-5 brand share — brands hold most of the demand
Review moat
Good544avg incumbent reviews — the moat a new listing must climb
Price range
Good£5.13–£32.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.0%return rate — above 5% kills the launch gate
Avg price
Okay£10.89avg listing price — sweet spot $15–$100
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Market size
Bad£13K£13K/yr · 195K searches
Growth
Bad-95.9%90-day search growth — must beat 0% to launch