40
sit up exercise equipment
Skip itA concentrated shelf (top 5 take 92% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Avg price
Great£18.13avg listing price — sweet spot $15–$100
Price range
Good£10.55–£24.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,523.43avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-7.0%90-day search growth — must beat 0% to launch
Brand share
Bad92%top-5 brand share — brand-locked demand
Market size
Bad£48K£48K/yr · 121K searches
Competition
Bad92%top-5 click share — a locked-up shelf
Signals Quality Gap