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shuttlecocks
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Incredible14.9%search→purchase rate — share of searches ending in a sale
Growth
Good+53.0%90-day search growth — must beat 0% to launch
Review moat
Good933.57avg incumbent reviews — the moat a new listing must climb
Brand share
Good70%top-5 brand share — brands hold most of the demand
Market size
Good£425K£425K/yr · 314K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good£5.22–£26.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£9.06avg listing price — sweet spot $15–$100