55
shimano cleats
Worth a lookShows searches that convert (14.5% search→purchase), but brand-locked demand (top 5 brands take 92% of clicks) keeps it on the watch list.
Conversion
Incredible14.5%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Price range
Good£7.13–£35.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+23.1%90-day search growth — must beat 0% to launch
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Avg price
Good£12.02avg listing price — sweet spot $15–$100
Review moat
Okay1,598.93avg incumbent reviews — the moat a new listing must climb
Market size
Okay£232K£232K/yr · 133K searches
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Brand share
Bad92%top-5 brand share — brand-locked demand