42
scrum cap
Skip itSoft demand (-62.3% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible62.59avg incumbent reviews — the moat a new listing must climb
Avg price
Great£21.77avg listing price — sweet spot $15–$100
Price range
Great£7.02–£83.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good64%top-5 brand share — brands hold most of the demand
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.0%return rate — above 5% kills the launch gate
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Market size
Bad£43K£43K/yr · 124K searches
Growth
Bad-62.3%90-day search growth — must beat 0% to launch