62
scooter for 2 year old
Worth a lookShows a sweet-spot price point ($25.83 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible£25.83avg listing price — sweet spot $15–$100
Price range
Great£10.67–£91.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.2%return rate — above 5% kills the launch gate
Competition
Great29%top-5 click share — an open shelf
Brand share
Great55%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Okay1,757.24avg incumbent reviews — the moat a new listing must climb
Growth
Okay+10.4%90-day search growth — must beat 0% to launch
Market size
Okay£158K£158K/yr · 386K searches
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale