46
running belt
Skip itA concentrated shelf (top 5 take 79% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.6%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good£435K£435K/yr · 876K searches
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Price range
Good£4.91–£27.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£10.66avg listing price — sweet spot $15–$100
Review moat
Okay3,007.15avg incumbent reviews — the moat a new listing must climb
Growth
Okay+5.0%90-day search growth — must beat 0% to launch
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Competition
Bad79%top-5 click share — a locked-up shelf