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rugby ball
Worth a lookShows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Competition
Great25%top-5 click share — an open shelf
Avg price
Great£15.91avg listing price — sweet spot $15–$100
Review moat
Good1,168.38avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Market size
Good£351K£351K/yr · 469K searches
Price range
Okay£6.49–£239.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-7.2%90-day search growth — must beat 0% to launch
Brand share
Bad92%top-5 brand share — brand-locked demand