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referee cards
Worth a lookShows low returns (0.2%), but prices mostly outside the sweet spot ($3.29–$7.29) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Review moat
Incredible45.84avg incumbent reviews — the moat a new listing must climb
Conversion
Incredible13.0%search→purchase rate — share of searches ending in a sale
Growth
Good+39.6%90-day search growth — must beat 0% to launch
Brand share
Good72%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Bad72%top-5 click share — a locked-up shelf
Avg price
Bad£4.81avg listing price — sweet spot $15–$100
Market size
Bad£41K£41K/yr · 65K searches
Price range
Bad£3.29–£7.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier