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54

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Worth a look

Shows low returns (0.7%), but soft demand (-9.3% this quarter) keeps it on the watch list.

Market size 42Growth 20Conversion 70Competition 52Returns 97Price range 79Avg price 77Brand share 61Review moat 42Quality gap 47

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Price range

Great£4.70–£55.32

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great£15.66

avg listing price — sweet spot $15–$100

Conversion

Good6.4%

search→purchase rate — share of searches ending in a sale

Brand share

Good68%

top-5 brand share — brands hold most of the demand

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay£216K

£216K/yr · 214K searches

Review moat

Okay2,348.72

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-9.3%

90-day search growth — must beat 0% to launch