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57

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Worth a look

Shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 53Growth 14Conversion 79Competition 36Returns 96Price range 80Avg price 75Brand share 67Review moat 72Quality gap 60

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Price range

Great£7.97–£45.28

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great8.0%

search→purchase rate — share of searches ending in a sale

Avg price

Great£14.96

avg listing price — sweet spot $15–$100

Review moat

Good616.14

avg incumbent reviews — the moat a new listing must climb

Brand share

Good65%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Good£351K

£351K/yr · 293K searches

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-21.9%

90-day search growth — must beat 0% to launch