55
pull buoy
Worth a lookShows low returns (0.9%), but soft demand (-3.9% this quarter) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Conversion
Great8.5%search→purchase rate — share of searches ending in a sale
Review moat
Great418.17avg incumbent reviews — the moat a new listing must climb
Brand share
Good61%top-5 brand share — brands hold most of the demand
Avg price
Good£14.76avg listing price — sweet spot $15–$100
Price range
Good£2.97–£39.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay£103K£103K/yr · 82K searches
Growth
Bad-3.9%90-day search growth — must beat 0% to launch