54
pool table
Worth a lookShows beatable incumbent ratings (3.8★), but weak search conversion (0.4%) keeps it on the watch list.
Quality gap
Incredible3.8★avg incumbent rating — lower means beatable quality
Review moat
Incredible58.52avg incumbent reviews — the moat a new listing must climb
Returns
Great1.4%return rate — above 5% kills the launch gate
Market size
Great£1.2M£1.2M/yr · 842K searches
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Avg price
Okay£320.13avg listing price — sweet spot $15–$100
Growth
Bad-2.8%90-day search growth — must beat 0% to launch
Price range
Bad£38.33–£986.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale