51
poi
Worth a lookShows low returns (1.0%), but a small market ($30K/yr) keeps it on the watch list.
Returns
Great1.0%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Good£14.48avg listing price — sweet spot $15–$100
Price range
Good£7.75–£27.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good69%top-5 brand share — brands hold most of the demand
Review moat
Good1,360.85avg incumbent reviews — the moat a new listing must climb
Growth
Good+20.7%90-day search growth — must beat 0% to launch
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Market size
Bad£30K£30K/yr · 156K searches