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plyo box
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible£39.33avg listing price — sweet spot $15–$100
Price range
Incredible£29.48–£54.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great151.14avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-4.3%90-day search growth — must beat 0% to launch
Market size
Bad£86K£86K/yr · 155K searches
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Competition
Bad91%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand