40
pink darts
Skip itSoft demand (-61.8% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Great£19.50avg listing price — sweet spot $15–$100
Price range
Great£7.60–£107.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,189.07avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Competition
Bad72%top-5 click share — a locked-up shelf
Market size
Bad£48K£48K/yr · 87K searches
Growth
Bad-61.8%90-day search growth — must beat 0% to launch