56
pilates board
Worth a lookShows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Review moat
Great173.24avg incumbent reviews — the moat a new listing must climb
Brand share
Great52%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Great£91.72avg listing price — sweet spot $15–$100
Competition
Great40%top-5 click share — an open shelf
Market size
Good£486K£486K/yr · 747K searches
Price range
Bad£6.23–£782.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-50.8%90-day search growth — must beat 0% to launch