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pilates ball
Skip itPrices mostly outside the sweet spot ($2.59–$6.66) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Market size
Okay£148K£148K/yr · 351K searches
Review moat
Bad4,144.14avg incumbent reviews — the moat a new listing must climb
Competition
Bad73%top-5 click share — a locked-up shelf
Growth
Bad-9.4%90-day search growth — must beat 0% to launch
Avg price
Bad£4.92avg listing price — sweet spot $15–$100
Price range
Bad£2.59–£6.66cheapest to priciest tracked listing — scored on the share inside $15–$100