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personalised darts
Skip itSoft demand (-43.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Great£19.90avg listing price — sweet spot $15–$100
Price range
Great£2.46–£107.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,207.24avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad£50K£50K/yr · 59K searches
Growth
Bad-43.3%90-day search growth — must beat 0% to launch