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pedometer
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Returns
Great1.8%return rate — above 5% kills the launch gate
Avg price
Great£15.43avg listing price — sweet spot $15–$100
Market size
Good£308K£308K/yr · 552K searches
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Price range
Okay£4.23–£20.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+4.6%90-day search growth — must beat 0% to launch
Review moat
Bad4,073.92avg incumbent reviews — the moat a new listing must climb
Competition
Bad74%top-5 click share — a locked-up shelf
Brand share
Bad96%top-5 brand share — brand-locked demand