Skip to content
49

nike football size 4

Skip it

A small market ($20K/yr) — this niche doesn't clear our bar today.

Market size 5Growth 52Conversion 20Competition 87Returns 97Price range 52Avg price 86Brand share 10Review moat 58Quality gap 50

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Competition

Great28%

top-5 click share — an open shelf

Avg price

Great£19.49

avg listing price — sweet spot $15–$100

Review moat

Good1,197.26

avg incumbent reviews — the moat a new listing must climb

Growth

Good+22.8%

90-day search growth — must beat 0% to launch

Price range

Good£7.21–£169.68

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.6%

search→purchase rate — share of searches ending in a sale

Brand share

Bad96%

top-5 brand share — brand-locked demand

Market size

Bad£20K

£20K/yr · 64K searches