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Brand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.

Market size 37Growth 24Conversion 61Competition 29Returns 96Price range 78Avg price 63Brand share 13Review moat 84Quality gap 67

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Review moat

Great325.82

avg incumbent reviews — the moat a new listing must climb

Price range

Great£6.17–£47.68

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Avg price

Good£13.55

avg listing price — sweet spot $15–$100

Conversion

Good5.3%

search→purchase rate — share of searches ending in a sale

Market size

Okay£181K

£181K/yr · 249K searches

Competition

Okay67%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-2.7%

90-day search growth — must beat 0% to launch

Brand share

Bad95%

top-5 brand share — brand-locked demand