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mtb helmet
Skip itWeak search conversion (0.7%) — this niche doesn't clear our bar today.
Avg price
Incredible£36.39avg listing price — sweet spot $15–$100
Price range
Incredible£18.82–£86.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.1%return rate — above 5% kills the launch gate
Review moat
Good1,267.07avg incumbent reviews — the moat a new listing must climb
Growth
Good+27.8%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Bad71%top-5 click share — a locked-up shelf
Market size
Bad£72K£72K/yr · 289K searches
Brand share
Bad94%top-5 brand share — brand-locked demand
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Signals Low Review Barrier