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mouthguard for braces
Skip itSoft demand (-49.1% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Good£12.54avg listing price — sweet spot $15–$100
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,821avg incumbent reviews — the moat a new listing must climb
Competition
Bad83%top-5 click share — a locked-up shelf
Price range
Bad£5.00–£16.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£34K£34K/yr · 64K searches
Growth
Bad-49.1%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand