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52

medals

Worth a look

Shows low returns (0.4%), but prices mostly outside the sweet spot ($3.52–$15.34) keeps it on the watch list.

Market size 33Growth 94Conversion 81Competition 12Returns 98Price range 3Avg price 19Brand share 29Review moat 68Quality gap 53

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Growth

Great+108.5%

90-day search growth — must beat 0% to launch

Conversion

Great8.5%

search→purchase rate — share of searches ending in a sale

Review moat

Good773.11

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Okay£157K

£157K/yr · 270K searches

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Avg price

Bad£6.86

avg listing price — sweet spot $15–$100

Competition

Bad85%

top-5 click share — a locked-up shelf

Price range

Bad£3.52–£15.34

cheapest to priciest tracked listing — scored on the share inside $15–$100

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