39
match attax binder
Skip itPrices mostly outside the sweet spot ($7.67–$14.91) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Review moat
Great181.37avg incumbent reviews — the moat a new listing must climb
Brand share
Good69%top-5 brand share — brands hold most of the demand
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£10.32avg listing price — sweet spot $15–$100
Growth
Bad-6.3%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad£9K£9K/yr · 20K searches
Price range
Bad£7.67–£14.91cheapest to priciest tracked listing — scored on the share inside $15–$100