44
man of the match trophy
Skip itA small market ($14K/yr) — this niche doesn't clear our bar today.
Review moat
Incredible26avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Price range
Good£4.30–£26.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£12.16avg listing price — sweet spot $15–$100
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-28.3%90-day search growth — must beat 0% to launch
Market size
Bad£14K£14K/yr · 72K searches