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man city lego
Skip itA small market ($2K/yr) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Avg price
Great£20.58avg listing price — sweet spot $15–$100
Price range
Great£6.00–£56.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great390.13avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Growth
Okay+8.7%90-day search growth — must beat 0% to launch
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Market size
Bad£2K£2K/yr · 28K searches