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liverpool shirt
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good661.2avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Avg price
Okay£11.53avg listing price — sweet spot $15–$100
Growth
Okay+13.4%90-day search growth — must beat 0% to launch
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Market size
Bad£49K£49K/yr · 72K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£8.22–£13.99cheapest to priciest tracked listing — scored on the share inside $15–$100