30
liverpool scarf
Skip itSoft demand (-56.1% this quarter) — this niche doesn't clear our bar today.
Review moat
Great175.7avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.3%return rate — above 5% kills the launch gate
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Avg price
Okay£11.36avg listing price — sweet spot $15–$100
Competition
Bad84%top-5 click share — a locked-up shelf
Price range
Bad£4.00–£16.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad98%top-5 brand share — brand-locked demand
Market size
Bad£16K£16K/yr · 35K searches
Growth
Bad-56.1%90-day search growth — must beat 0% to launch
Signals Out of Stock