51
liverpool backpack
Worth a lookShows a thin review moat (356 avg reviews), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Review moat
Great355.92avg incumbent reviews — the moat a new listing must climb
Returns
Great1.7%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Great£15.82avg listing price — sweet spot $15–$100
Price range
Good£8.77–£31.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Growth
Okay+18.1%90-day search growth — must beat 0% to launch
Market size
Bad£72K£72K/yr · 86K searches
Brand share
Bad100%top-5 brand share — brand-locked demand