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light up football
Skip itA small market ($18K/yr) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Review moat
Great255.77avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great£15.65avg listing price — sweet spot $15–$100
Price range
Good£9.19–£24.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Growth
Okay+1.4%90-day search growth — must beat 0% to launch
Competition
Bad74%top-5 click share — a locked-up shelf
Market size
Bad£18K£18K/yr · 26K searches
Signals Low Review Barrier