45
lifting hooks
Skip itSoft demand (-32.8% this quarter) — this niche doesn't clear our bar today.
Brand share
Great59%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.2%return rate — above 5% kills the launch gate
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Avg price
Good£13.01avg listing price — sweet spot $15–$100
Review moat
Okay1,748.61avg incumbent reviews — the moat a new listing must climb
Price range
Okay£5.10–£24.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Market size
Bad£39K£39K/yr · 58K searches
Growth
Bad-32.8%90-day search growth — must beat 0% to launch
Signals No Dominant Brand