46
lead tape
Skip itPrices mostly outside the sweet spot ($3.48–$11.00) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Review moat
Incredible43.43avg incumbent reviews — the moat a new listing must climb
Conversion
Great10.0%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good74%top-5 brand share — brands hold most of the demand
Growth
Okay+5.4%90-day search growth — must beat 0% to launch
Competition
Bad70%top-5 click share — a locked-up shelf
Avg price
Bad£6.55avg listing price — sweet spot $15–$100
Market size
Bad£31K£31K/yr · 47K searches
Price range
Bad£3.48–£11.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier