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kids helmet
Worth a lookShows no brand lock-in (top 5 brands take 44% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great44%top-5 brand share — no brand owns this niche
Competition
Great30%top-5 click share — an open shelf
Returns
Great1.5%return rate — above 5% kills the launch gate
Avg price
Great£16.42avg listing price — sweet spot $15–$100
Price range
Good£9.22–£29.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,029.2avg incumbent reviews — the moat a new listing must climb
Growth
Good+24.2%90-day search growth — must beat 0% to launch
Market size
Okay£204K£204K/yr · 645K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale