54
kickboard
Worth a lookShows low returns (0.8%), but a small market ($73K/yr) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Brand share
Good63%top-5 brand share — brands hold most of the demand
Review moat
Good694.41avg incumbent reviews — the moat a new listing must climb
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Price range
Good£5.83–£27.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Avg price
Good£12.22avg listing price — sweet spot $15–$100
Growth
Okay+15.0%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad£73K£73K/yr · 136K searches