46
katana
Skip itWeak search conversion (0.4%) — this niche doesn't clear our bar today.
Review moat
Great102.79avg incumbent reviews — the moat a new listing must climb
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Avg price
Incredible£33.43avg listing price — sweet spot $15–$100
Price range
Great£5.97–£85.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Growth
Bad-13.0%90-day search growth — must beat 0% to launch
Market size
Bad£38K£38K/yr · 309K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Signals Low Review Barrier