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john cena figure
Skip itSoft demand (-31.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Great£21.57avg listing price — sweet spot $15–$100
Review moat
Great219.12avg incumbent reviews — the moat a new listing must climb
Competition
Great37%top-5 click share — an open shelf
Price range
Great£3.36–£115.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Market size
Bad£46K£46K/yr · 222K searches
Growth
Bad-31.3%90-day search growth — must beat 0% to launch