32
ice skate bag
Skip itSoft demand (-48.1% this quarter) — this niche doesn't clear our bar today.
Review moat
Great317.07avg incumbent reviews — the moat a new listing must climb
Returns
Great1.9%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Okay£11.37avg listing price — sweet spot $15–$100
Price range
Okay£7.22–£18.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Competition
Bad78%top-5 click share — a locked-up shelf
Market size
Bad£29K£29K/yr · 116K searches
Growth
Bad-48.1%90-day search growth — must beat 0% to launch